Why #Bookdirect for your holiday rental?
What is Bookdirect ?#Bookdirect is a global movement aimed at helping people to learn and understand how bookings in the holiday cottage and bed and breakfast market work. The goal is to show the benefits, financial and practical, of booking with the owner rather than an agent. (Air bnb, booking.con etc)😉
We wish everyone would bookdirect when choosing their holiday….even if you are not coming to Moorparks Cottages.
When you are researching your holiday rental booking, we understand that it’s hard to know where to start. Well known international booking sites (online travel agencies or ‘OTAs’) make things seem easy. You may have used them for other holidays elsewhere, so they offer a familiar option. It can seem like a leap of faith to leave these platforms and seek out independent companies. There are lots of benefits to booking direct.
Did you know that some OTA’s have been under investigation by the ‘Competitions and Markets Autority UK’ ?
I’m sure you have seen the quotes and flashing messages which come up:
* Best rates when you book with us (most unlikely as cottage owners add their commission)
* 24 people have viewed this in the last hour
* Usually booked
These are all just pressure techniques to make you sign up NOW!
Why does the cottage owner care where the booking comes from ?
OTA’s can charge the guests/owner upto 25% (inc vat) AND a booking fee to the customer.
This is the reason OTA’s don’t like people booking direct. That’s shareholder profit!
OK, if all these OTA’s are the ‘Big Bad Wolf’ why do you still use them ?
Quite simple, they have millions of pounds for advertising. They can afford to make it look like they have everything you need and don’t need to go elsewhere.
We, on the other hand, don’t have that budget. Any money we save by not using OTA’s goes back into maintaining and improving Moorparks, not to a shareholder.
We have stopped using all of the OTA’s now.
Will we get less bookings ? Maybe, but bookings that we do get will be ‘our’ guests, not someones else’s that doesn’t really care about them.
So, you might ask, why should I bother to bookdirect?
Let’s give you an idea of some of the advantages.
Bookdirect and you’ll benefit from intimate knowledge of the destination you’ve chosen. You get invaluable local experience and you can speak to the owners not a salesperson.
The OTA’s don’t give us, the hosts, your email address just in case you book direct. We get a filtered ‘clone’ address. This way they can make sure we don’t send you something they don’t want us to, like useful information!
Like us, some have stopped using OTAs completely. If you do decide to bookdirect you’ll usually find it’s cheaper. You may be also be offered extras such as early check ins, later check outs.
Moorparks have online booking which is easy and secure to use.
We don’t let the OTA’s have access to the School holiday weeks, you can ONLY book those through us.
If you’re still not sure, look online at the OTA’s, find the perfect place (assuming you’re not coming to Devon, otherwise it’d be Moorparks…right ? 😉) then call the owner direct.
So, the question you should be asking is, why wouldn’t I #Bookdirect ?
Moorparks Cottage or Moorparks Barn that’s the hard question!
Thank you for reading. Keep up to date with everything that is happening at Moorparks on our Facebook page.